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LTV is the metric subscription-based companies live and die by. It’s the lifeblood of their P&L statements and is a metric that’s crucial to understand, but it can also present some challenges. Before we get into the biggest LTV challenges for subscription companies, let’s start with the basics: What is LTV? LTV, or Lifetime Value, […]
Merchants who accept credit card payments have a significant responsibility to protect their customers’ sensitive financial information. Credit card data breaches can cause significant harm to individuals, as well as to businesses’ reputations and finances. Therefore, it’s essential for merchants to prioritize security and implement measures to protect their customers’ data. In this blog post, […]